What Do They Know About YOU??

While out reviewing different material I stumbled across this and wanted to pass it on.  I found it quite interesting.

GOOGLING SECURITY: HOW MUCH DOES GOOGLE KNOW ABOUT YOU?
Greg Conti, Contributor

The following is an excerpt from the book Googling security: How much does Google know about you?. In this section of Chapter 7:
Advertising and Embedded Content (.pdf), author Greg Conti explains how attackers can exploit advertising networks to compromise end-user machines and much more.

Malicious ad-serving
Advertising networks are more than just information-disclosure risks.
They also serve as a malware attack vector. Advertising services pay web site owners for publishing advertisements on their web sites. A very common technique is the banner ad we’ve all seen at the top of web pages. Such ads usually take the form of animated GIF files, but they now include many image and video formats.

Individuals and organizations that want to advertise using such a service create a media file and pay an advertiser a fee, and the advertiser serves the image to thousands of visitors of sites that belong to its advertising network.
Read more:
http://go.techtarget.com/r/4952474/6175189
Listen to part 1 of this tip as an MP3:
http://go.techtarget.com/r/4952475/6175189
Listen to part 2:
http://go.techtarget.com/r/4952476/6175189